Anyone who is involved with Google AdSense is always wants to try and increase their AdSense earnings by trying new innovative ways or those that have already been tried and tested.  Something that I’ve actualy known about for a while actually came up on my radar again recently.  The Competitive Filter.

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It seems like some people’s new years resolution came just on time as Google had a toolbar update on New Years day.  Recently, Google has implemented it’s new ‘Caffeiene’ algorithm and I think that this updated was relected on that.  As usual, the company is penalising those that sell links.

It seems as always that the emphasis is on incoming links but it looks like the ‘quality’ of the link is more important with lower quality links being devalued.